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February, 2009 J&J leads HP/Scitex LFP group in new product launch campaign in Barcelona.
In 2007 J&J was selected to provide promotional brand campaign services for the Large Format Printer (LFP) Division of HP/Scitex based in Barcelona. The scope of the work, over the next two years, involved deploying the new IPG 'What Do You Have To Say' campaign across a variety of deliverables. This marks the first deployment of the campaign for the LFP Division, part of the Image and Print Group (IPG), that was geared for the Print Service Provider (PSP) vertical markets anywhere in the world.
The preview in the run-up to Drupa took place in Israel at the pre-Drupa event focusing on HP/Scitex's upcoming new technology announcements and product launch.
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February, 2009 J&J selected to provide corporate and business unit brand communications solutions for 3 Amdocs business units.
In early 2008, Amdocs selected J&J to provide a solution for the 2007 Annual Report, together with Eric Schaff, Amdocs Director of Corporate Design located in their Chicago HQ. Following the success of that project, J&J was asked to provide a brand-compliant solution for folding the sub-brand acquisition - Qpass - into the overall Amdocs corporate brand, and to provide additional services in the establishment and promotion of the Maintenance Business Services Unit (MBSU), a newly formed profit center that is part of the Network Business Unit (NBU) based in New Jersey.
Amdocs, which was part of the Aurec group in 1993, was one of J&J's first accounts when it was developing a visual identity to compete in the government tender for a second cellular service provider in Israel, on behalf of the Amdocs/Southwestern Bell alliance.
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February, 2009 This year Pioneer International Group - a leading independent financial services firm - took a decision to promote their Private Wealth Planning service as part of a new general corporate branding campaign.
Pioneer approached J&J to develop updated communications messaging and new marketing materials in order to help better position the company in the Israeli and international arena. After interviewing partners and customers worldwide, J&J worked on defining a focused and relevant corporate message, followed by identifying the most effective adaptation for each region. J&J led the visual brand development of the global messaging, design, and the production of supporting sales tools.
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